Marketing News

NYX Professional Makeup opened flagship retail store

NYX Professional Makeup opened up its first-ever flagship retail store (at the Westfield Santa Anita Mall in the greater Los Angeles region) and plans to open additional doors in 2016.

“We’re very excited about this new chapter for the brand and are proud to be able to create a space where fans can come play, learn and share their love for NYX Professional Makeup,” said Scott Friedman, CEO of NYX Cosmetics.

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